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    TeamSnap’s April Eastburn on the Power of Empathy in Customer Experience

    Being a consumer yourself doesn’t necessarily make you an expert in customer experience, because great CX starts by putting yourself in someone else’s shoes. @April Eastburn, Customer Experience Manager at sports team management app TeamSnap, learned this lesson early thanks to an unexpected start in the collections business. In this interview, April tells Execs In the Know about her sneakers-on-the-ground approach to CX, the perils and perks of managing a remote team, and the time she got to thank her bank for the “we’re sorry” cookies. Read more...


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