As customer experience (CX) organizations plan for long-term success, one question continues to surface: where should global operations expand next, and why?
Cost alone is no longer a sufficient differentiator. CX leaders are reassessing how talent, infrastructure, leadership, and scalability shape sustainable performance.
In this virtual executive roundtable, Execs In The Know partners with Gatestone to spotlight Rabat, Morocco, as an emerging geography for multilingual, premier CX operations. Drawing on real-world evaluation and operational experience, the conversation will explore how Rabat is being assessed alongside more established markets. This session will reveal what makes this location increasingly relevant for a wide range of contact center and CX use cases.
For leaders unfamiliar with Morocco’s CX landscape, this session offers a grounded, executive-level look at how emerging markets are evaluated, what misconceptions persist, and how organizations determine whether a geography aligns with long-term CX strategy. Join peers to understand the decision criteria, tradeoffs, and strategic considerations shaping next-generation CX location planning, and why Rabat is entering the conversation.
Key Takeaways
- How CX leaders evaluate emerging geographies for long-term contact center success
- Why Rabat, Morocco, is gaining attention for multilingual, high-quality CX delivery
- What to assess beyond cost when exploring new CX markets, including talent depth, leadership maturity, and infrastructure readiness
- How emerging markets like Morocco support diverse contact center and CX use cases
- Practical insights from evaluating and operating CX programs in Rabat
- Common misconceptions about emerging CX locations and what the data and experience reveal
- The key questions leaders should ask when determining geographic fit for their CX strategy
As our guest, you’ll receive a digital follow-up package that includes the attendee roster prior to the event, along with a post-event executive summary and curated discussion highlights. This experience is intentionally not recorded, and we encourage you to attend live to fully engage in the conversation.