The cyber security environment is changing at a dramatic pace –growing from roughly 50,000 attempted intrusions into a company’s network in a year to at least 500,000 a month and increasing. Even as large and small businesses alike have more tools, data feeds, and integrations at their...
Challenge This video game developer is also a pioneer in the realm of virtual reality (VR) social experiences. In launching their metaverse gaming experience, the client was concerned with the vulnerability of its users in the face of monetary fraud, cyberbullying, trafficking, sex...
It’s no secret that data personalization has become a key factor of brand success—for marketing, sales, and customer service. Most brands recognize the importance of having a connected data ecosystem for centralized control over the way data is collected, managed, and made available to...
The more information brands collect on their customers, the harder it is to put all that data to good use – and the role of the data scientist is evolving with the times. In this interview, Know It All ( KIA ) Community Member and Director of Advanced Analytics at Groupon, ...
This HGS blog should help you answer these key questions: How can our company create a data strategy to personalize our customer experience? What technology works best for personalization of customer data? How do you measure customer data personalization? ...
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