Ecommerce brands that build passionate followings can struggle to maintain their connection with customers as they grow. To support ongoing growth, companies tend to prioritize speed over preserving personalization in customer experiences. But what if brands could have both? An example of CX...
There’s one question popping up across the tech space, from boardrooms to water coolers, and everywhere in between — “How is AI going to change our daily work lives?” The conversation around AI has moved from curiosity to its potential widespread impact — with bold predictions that the...
Many ecommerce marketers have taken a particular Jeff Bezos quote to heart: “There are many ways to center a business. You can be competitor-focused, you can be product focused, you can be technology-focused, you can be business model-focused, and there are more. But in my view, obsessive...
Customers have unlimited access to a wide variety of products and services, making it harder now than ever for brands to get and keep their attention. In today’s expectation economy, ecommerce companies have to look to their customer service teams to provide the personalized experiences that...
The modern ecommerce customer has higher standards than ever before, demanding a certain level of quality and personalization. In Gladly’s 2022 Customer Expectations Report , we found that 66% of consumers prefer brands that know them and can recommend things they would like. As a result,...
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