Concentrix is a leading global provider of customer experience (CX) solutions and technology, improving business performance for some of the world’s best brands.
Retail loyalty programs have historically offered simple transactional benefits such as free shipping, discounts, rewards, free gifts, point collection, and VIP tiers with first access to products, sales, or experiences. The logic is simple—a customer belonging to a loyalty program has a...
In many sports, there’s a factor known as “DEGREE OF DIFFICULTY.” For example, in springboard diving, a “3-meter forward dive with a tuck” has a degree of difficulty of 1.4. Judges rate dives based on four categories: approach, take-off, execution, and entry, and multiply by the degree of...
Customer expectations evolve over time. Today, they demand a greater level of personalization than ever before. Customers share information with the brands they trust and, in return, expect experiences to be connected between and across channels. Ultimately, customers expect companies to know...
Challenge This video game developer is also a pioneer in the realm of virtual reality (VR) social experiences. In launching their metaverse gaming experience, the client was concerned with the vulnerability of its users in the face of monetary fraud, cyberbullying, trafficking, sex...
Data-related policies and regulations are quickly reshaping the future of marketing in the digital age, but so are customer behaviors and expectations. While customers are proving quick to abandon experiences that aren’t personalized to their needs and wants, new compliance measures present...
It’s no secret that data personalization has become a key factor of brand success—for marketing, sales, and customer service. Most brands recognize the importance of having a connected data ecosystem for centralized control over the way data is collected, managed, and made available to...