Risky Business: How a Risk Decision Can Increase Customer Lifetime Value

When used as a strategic lever, risk can be the difference between creating a life-long customer or losing them. How do you define risk in your organization in a way that works for both your business and your customer? What relationships do you need to build and maintain to make this kind of strategy possible?    

Adobe, one of the world's premiere software companies, is redefining the possibilities of digital experiences and what risk means to their business. Through a deep understanding of profit margins, network limits, and issuing bank relationships, they are constantly seeking to improve their customer experience, reduce fraud, and increase revenue.  

Join Execs In The Know along with Matt Wegner, VP/GM of Payments at Adobe, and Jeff Hallenbeck, Head of Financial Partnerships at Forter, to learn how a thoughtful approach to risk leads to more revenue and greater customer lifetime value. 

Key takeaways:   

• Why it's important to carefully define risk in your organization as it relates to profit margin and revenue opportunity. 
• Strategies on how to build strong relationships with issuers to reduce chargebacks and increase revenue.  
• Why adjusting risk tolerance levels for the right reasons can lead to greater profit efficiency for digital goods companies.