Kustomer Blog

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by: Pam O'Neal, Senior Director of Demand Generation September 18, 2020 If the events of this year taught those of us in the customer experience world anything, it’s that we can never stop innovating to be more customer-centric. We can’t hope that we will “get by” just a little longer with legacy CRMs and support tickets. We must embrace change and adapt quickly to meet today’s consumer expectations for a smart, omnichannel experience powered by a modern CRM—the key to scaling CX, meeting explosive growth, and adapting to change. Some argue that 2020 has signaled the decline of ticket-based support systems. Why has the pandemic emerged as the straw ...
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by: Andrea Paul, Content Marketing Manager September 29, 2020 While at times 2020 can feel like a real-life “Black Mirror” episode, it did force many CX teams to transform at lightspeed, re-evaluating how they got their work done and what a successful customer service interaction looked like. According to research conducted by Kustomer in April 2020, 79% of customer service organizations reported that COVID-19 had impacted them significantly. But 90% of those organizations also believe that customer service is more important than ever in these times of crisis. Many organizations are struggling to understand when they’ll go back to “business as ...
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by: Andrea Paul, Content Marketing Manager October 12, 2020 If the past year has taught the CX world anything, it’s that building and maintaining customer relationships is the key to survival during tough times. In fact, according to recent Kustomer research, empathetic customer service was the most valued customer service attribute during the global pandemic. Unfortunately, many companies are still relying on ticketing systems like Zendesk, where each new interaction is treated as a separate event handled by different people across a variety of siloed platforms. This old model of customer service makes it nearly impossible to personalize a customer’s ...
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by: Brad Birnbaum, CEO, Kustomer July 8, 2020 (click the thumbnail above to play video) Here at Kustomer we are constantly looking for new ways to make our customers’ jobs easier, building solutions and partnerships that optimize and personalize the customer experience. That’s why this partnership with Shopify Plus is so exciting for us. The Shopify Plus Certified App Program supports the largest Shopify merchants by helping them find the apps and solutions they need to build and scale their business. The program is exclusive to Shopify Plus apps that have shown a level of exceptional product quality, performance, privacy, and support, ...
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by: Andrea Paul, Content Marketing Manager June 3, 2020 Until now, the omnichannel, cloud-based, 360-degree customer view-enabled contact center was mostly a pipe dream, touted by technology vendors and thought leaders, with a majority of businesses falling short of this gold standard. Most customers still expect to fight their way through a dead-end IVR, endure multiple transfers, and repeat their information to agents who have zero context on who they are or why they’re calling. As technology grows more robust, however, more and more businesses are starting to overcome these bottlenecks, more of which are related to a lack of data transparency. ...
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by: DeAnna Kerley, Customer Success Manager June 1, 2020 Data is powerful, perhaps more than many of us realize. It contains nearly infinite applications. Yet while its limitless possibilities are seductive, they also provide ample opportunities to get lost in the weeds. One of the most useful applications of data in the support world is the measurement of your team’s performance. With the help of historical data, you can learn a thing or two about how your team performed in the past. But how can you take it a step further? Turn your data into action and use it to build a strategy for the future. Define Success Think through the ultimate ...
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By Brad Birnbaum, CEO & Co-Founder, Kustomer Yesterday, we announced our $60M Series E funding round led by Coatue. I wanted to take a few minutes and talk about reimagining customer service and the future of Kustomer. I’ve always been passionate about great customer experiences. I live it everyday in my personal life when buying from companies that make it easy to do business with them and I’ve founded three companies dedicated to changing the way businesses serve their customers. Most importantly, I’ve seen that a maniacal focus on customer service wins every time. Over the years, I have talked with hundreds of customer service ...
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By Doug Jarvis, Director of Product Marketing The on-demand economy has made it imperative for businesses to provide service via the communication channels their customers use as part of their daily lives. As a truly omnichannel platform, Kustomer has enabled companies around the world to deliver personalized, efficient and effortless service experiences on the channels most convenient and popular with their customers. We’re excited to announce that we have added MessageBird for WhatsApp Business and Twilio for WhatsApp Business integrations to the Kustomer platform, extending our omnichannel experience and ensuring brands can communicate with their ...
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By Andrea Paul, Content Marketing Manager The modern customer wants to buy a product, but they don’t want to be treated like a transaction. They’re expecting an experience—and if that experience is a positive one, then a one-time purchase often becomes a lifelong interaction with a company that understands their wants, needs, pain points and history. Unfortunately, most companies are still living in the early-digital Dark Ages, treating their customers like tickets in a queue rather than individuals with real desires and concerns. According to a recent Kustomer survey, three-quarters of consumers aged 25 to 34, expect personalized communication ...