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Blog Entry
Groupon's Sagarika Prusty on Laying the Foundation for a Smart Data Strategy

The more information brands collect on their customers, the harder it is to put all that data to good use – and the role of the data scientist is evolving with the times. In this interview, Know It All ( KIA ) Community Member and Director of Advanced Analytics at Groupon, ...


Blog Entry
TeamSnap’s April Eastburn on the Power of Empathy in Customer Experience

Being a consumer yourself doesn’t necessarily make you an expert in customer experience, because great CX starts by putting yourself in someone else’s shoes. @April Eastburn , Customer Experience Manager at sports team management app TeamSnap , learned this lesson early thanks to an...


Blog Entry
Member Q&A: ATB Financial's Shannon Burch on Customers' Changing Expectations

Few customers have reason to walk into their local bank branch these days, which creates new challenges but also new opportunities for enhancing customer experience. In this interview, @Shannon Burch , Market Vice President at ATB Financial, shares how this technological shift in personal...