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Blog Entry
The Weatherman Effect: Using Data to Improve the Customer Experience

Data is key to understanding customers and predicting behavior, intent and outcomes. But can customer experience analysts replicate the modern success of meteorology? Tornadoes, or as we call them here, twisters, are a common sight in Texas. 100 years ago, when we wanted to find out if a...


Blog Entry
How to Leverage AI for Smart Customer Engagement

For many years, the hype surrounding artificial intelligence (AI) overshadowed its real-world impact. More recently, AI is delivering on its much discussed promise . This shift has resulted from an exponential increase in both computing power and available data. Today, 40% of marketing and...


Blog Entry
Best Practices for Personalizing the Customer Experience

With the rise of digital media, Big Data and AI-powered analytics, the era of bombarding consumers with generic promotional messaging is quickly coming to an end. Instead, customers are finding themselves with personalized recommendations based on their browsing history, marketing messages...


Blog Entry
Artificial Intelligence and the “Creepy Factor”

Yesterday @Allen Lee , @Mike Gathright , and I hosted the #ArtificialIntelligence Interest Group session at Customer Response Summit, which yielded some surprising insights into how brands and business partners are leveraging AI to smooth the customer experience – often by focusing on the...