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Hyper-personalization is tantalizingly close to the verge of the next boom in 2023. From personalization’s inception in the 1980s to becoming a marketing word of the year in 2019, the buzzword has become indelibly etched in every marketer’s lexicon. Personalization has moved from hype to hyper...
Many ecommerce marketers have taken a particular Jeff Bezos quote to heart: “There are many ways to center a business. You can be competitor-focused, you can be product focused, you can be technology-focused, you can be business model-focused, and there are more. But in my view, obsessive...
Customers have unlimited access to a wide variety of products and services, making it harder now than ever for brands to get and keep their attention. In today’s expectation economy, ecommerce companies have to look to their customer service teams to provide the personalized experiences that...
The modern ecommerce customer has higher standards than ever before, demanding a certain level of quality and personalization. In Gladly’s 2022 Customer Expectations Report , we found that 66% of consumers prefer brands that know them and can recommend things they would like. As a result,...
Over the past few decades, the definition of a “fan” has evolved from merely attending and/or watching a favorite sport, to subscribing to streaming services, accessing behind-the-scenes content, participating in gaming and betting activities, and obsessing over the fashion. This evolution of...
Challenge As a leading pet supplier retailer in the US, this client prides itself on its strong connection to the communities in which it operates, and it has also won outstanding retailer awards in the past. In addition to selling the most popular pet products, it also offers dog...
Data-related policies and regulations are quickly reshaping the future of marketing in the digital age, but so are customer behaviors and expectations. While customers are proving quick to abandon experiences that aren’t personalized to their needs and wants, new compliance measures present...
It’s no secret that data personalization has become a key factor of brand success—for marketing, sales, and customer service. Most brands recognize the importance of having a connected data ecosystem for centralized control over the way data is collected, managed, and made available to...
It’s a simple fact: Today’s data-driven organizations outperform their competitors—up to 23 times, according to McKinsey Research. But many of today’s organizations struggle to get the 360-degree picture of their customers needed to make hyper-personalization a reality. The insurance industry ...
By Andrea Paul, Content Marketing Manager The modern customer wants to buy a product, but they don’t want to be treated like a transaction. They’re expecting an experience—and if that experience is a positive one, then a one-time purchase often becomes a lifelong interaction with a company...