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Blog Entry
The Weatherman Effect: Using Data to Improve the Customer Experience

Data is key to understanding customers and predicting behavior, intent and outcomes. But can customer experience analysts replicate the modern success of meteorology? Tornadoes, or as we call them here, twisters, are a common sight in Texas. 100 years ago, when we wanted to find out if a...


Blog Entry
Customer Journey Mapping - How to Get Started

Customers expect their needs to be satisfied every time they engage with a brand. If an organization fails to deliver at any moment, it could trigger the end of the relationship. Of course, it is quid pro quo. Satisfied customers demonstrate greater brand loyalty. For example, organizations that...


Blog Entry
Sutherland and Google Cloud Help You Elevate Customer Experiences

Satisfaction and forward momentum are key for your customers. Your success depends on it. That’s why it’s essential for you to be supported by a dedicated customer experience provider. Elevating customer experiences is one of our main pillars. Sutherland’s managed services for customer...


Blog Entry
Best Practices for Personalizing the Customer Experience

With the rise of digital media, Big Data and AI-powered analytics, the era of bombarding consumers with generic promotional messaging is quickly coming to an end. Instead, customers are finding themselves with personalized recommendations based on their browsing history, marketing messages...