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The word channels once meant something very simple. When I was a kid, it literally referred to the four television channels in existence: ABC, CBS, NBC and, of course, PBS — home of Mister Rogers and Sesame Street. Today, in the business world at least, the word channels has a...
By Doug Jarvis, Director of Product Marketing The on-demand economy has made it imperative for businesses to provide service via the communication channels their customers use as part of their daily lives. As a truly omnichannel platform, Kustomer has enabled companies around the world to...
Customers expect their needs to be satisfied every time they engage with a brand. If an organization fails to deliver at any moment, it could trigger the end of the relationship. Of course, it is quid pro quo. Satisfied customers demonstrate greater brand loyalty. For example, organizations that...
Making customer service radically personal starts with making it effortless for your customers to reach out on whichever channel works best for them. And while a part of that means being there for your customers on the channels they want to be on, it’s also a lot about making their experience...
Customers have more options than ever to get in touch, but voice continues to be the top channel they turn to for support. Here’s how we’re making the voice experience better for customers. Nothing can replace the power of the human voice. And, while it may feel like no one talks on the...
It's no longer accurate to say that operating a business with a mobile-first mindset is just a trend. In the Age of Assistance, when hyper-personalization is king and consumers spend more than three and a half hours on their mobile devices each day, every business should be putting mobile...
Last week at NOLA CRS there were many conversations both on the mainstage and individual regarding channel strategy. The topic is on everyone’s mind and continues to be debated .... omni vs multi? Over the course of the week, here are some things I heard.... please carry on the discussion...
Few customers have reason to walk into their local bank branch these days, which creates new challenges but also new opportunities for enhancing customer experience. In this interview, @Shannon Burch , Market Vice President at ATB Financial, shares how this technological shift in personal...
Why use in-app messaging versus push notifications? Yesterday I accidentally left my phone at home. When I told my friends at work, there was a stunned silence, followed by “Do you feel like you’re missing an arm?” It’s true that most people today keep their phone attached to the end of their...