Data is key to understanding customers and predicting behavior, intent and outcomes. But can customer experience analysts replicate the modern success of meteorology?
Tornadoes, or as we call them here, twisters, are a common sight in Texas. 100 years ago, when we wanted to find out if a tornado was coming, we had to either see it, or hear it. “It sounds like a freight train,” my grandfather, who had seen a few of them, used to say. Here in South Texas, we are at the end of the “tornado alley,” a term for the region in the United States that experiences tornadoes most often where last year alone, there were 1,676 reported so called twisters.
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