“We are seeing a shift in the role customer care teams play across the customer journey. Care teams are shepherds of customer experience and are fast becoming the key to unlocking top-line growth.”
– Zayd Enam, Co-Founder & CEO of Cresta
Customer care teams are typically measured using cost and efficiency metrics like average handle time (AHT), first call resolution (FCR), or customer satisfaction (CSAT). But, many of today's customer-centric organizations have realized that their customer care and support teams are uniquely positioned to not only reduce department costs but to drive additional revenue and growth.
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