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Blog Entry
Balancing AI and Humans to Combat Misinformation

Never before has the internet — and information we consume — been in such a considerable state of flux. We’re facing a true crisis of misinformation, where fake news is 70 percent more likely to be retweeted than true stories. The consequences of this cannot be understated, from affecting...


Blog Entry
Customer Journey Mapping - How to Get Started

Customers expect their needs to be satisfied every time they engage with a brand. If an organization fails to deliver at any moment, it could trigger the end of the relationship. Of course, it is quid pro quo. Satisfied customers demonstrate greater brand loyalty. For example, organizations that...