Why use in-app messaging versus push notifications?
Yesterday I accidentally left my phone at home. When I told my friends at work, there was a stunned silence, followed by “Do you feel like you’re missing an arm?”
It’s true that most people today keep their phone attached to the end of their arm — or at least, at arm’s reach. And consequently, businesses have gotten awfully good at reaching customers all the time. The average phone beeps, vibrates or lights up frequently with alerts, special deals, and timely offers.
With so many messages in the mix, consumers start to tune them out. And if you’re too invasive, they unsubscribe, unfollow, and turn ...